Founded by Academy, Emmy & Grammy Award winning artist Common, Imagine Justice is a revolutionary organisation advocating for criminal justice reform in the US. They required a striking visual identity to highlight and promote the work that Common and Imagine Justice do, whether that is lobbying in capitols, appearing on the campaign trail, engaging directly with voters, or standing shoulder-to-shoulder with community organisers.
Featuring powerful messages, impactful photography and vibrant visuals throughout, the final product is a a visual identity that will resonate with people across America and globally.