Circuit Leisure Centre is a hub used not only for local businesses but for sporting and leisure opportunities, and so needed a versatile name and brand that would work for both sides of the business.
Using clean typography and strong colourways, Circuit’s branding developed into an environmental study, inspiring visitors with inspirational quotes from sporting heroes. Elements of the logo have been utilised as wall graphics and internal signage throughout the building, whilst the graphics for the indoor football pitch take their inspiration from famous international football strips both past and present.
Circuit’s new fresh outlook has given their business a fresh lease of life, adapting their exciting personality into a vibrant visual identity that truly packs a punch.
