The Nature Restoration Fund ( NRF) provides government funding to projects in Scotland which tackle nature loss and climate change. They required a brand identity which would work on two levels – advertise the fund, inspiring people to apply for funding, and badge things that the fund has paid for.
A strong brand identity was created, which put the focus on nature. Illustrations of the distinctive, diverse flora and fauna of Scotland, embedded in and decorating the letters ‘NRF’, representing land, air and sea.
