Always ready to try something new and off-the-wall, Radisson RED’s visual identity continues to climb from strength to strength with the addition of multiple on and offline creative ventures. Looking to package their pizza with pizzaz, Radisson’s newest creative campaign offered an opportunity to look to Scotland itself for inspiration.
Retaining their well-known visual identity of bold fonts and a striking colour palette, Scottish landmarks and famous faces provided a fun twist on their existing packaging choices. Paired with their quirky personality, this refreshed creative engages with their loyal customer-base, igniting a stirring recognition for some of Scotland’s finest.
