Smoking Stag

“An alternative whisky brand” was the brief from Robert Graham Whisky for a limited edition run of their single malt.

With an opportunity to do something exciting, I created a truly unique brand for their ‘Smoking Stag’ that featured bespoke visuals and font pairings to hit their alternative brief out of the park. Venturing down a ‘punk’ avenue, I focused on a brand that would be strong enough to stand alone, yet remain fully-functional as part of the Robert Graham Whisky family.

This brand is a unique take on the whisky brand, standing out from its big-name rivals on the top shelf and catching the eyes of their target audience.

Project Summary