Following an interior redesign for VisitScotland’s Information Centres, I was then tasked with adapting this into a Brand Manual. This document is a crucial part of the VisitScotland brand, ensuring a unified roll-out of the visual identity across all Information Centres throughout Scotland.
This design project allowed for a fully functioning creative truly adapted across print and interior on a national-level. Featuring a vibrant colour palette that sticks to the original VisitScotland brand whilst introducing some complementary additions, the Brand Manual outlines correct usage of such elements alongside iconography, fonts and photography assets.
The VisitScotland brand has a wide-ranging audience-based, allowing this Manual an opportunity to provide a strong, unified brand presence across all touchpoints experienced by customers.
