Radisson RED Europe were expanding across Europe and in need of a campaign that introduced their brand to a whole new audience and that audience back to the brand.
The concept was to gather local artists, DJs, tailors, tattooists, musicians, chefs – everyone who was creatively unique to that city, to be the face of the campaign. Each location would become part of the brand DNA in it’s own individual way.
Project Summary
Design
Campaign
Digital
Copywriting
Advertising
Outdoor
Social
Agency
See Saw
