Accor Hotel’s brief was to produce a company newsletter to both educate prospective investors and introduce three new brands within their portfolio in the Middle-Eastern market.
Sharing Accor’s unique blend of refinement and audacity, I created a newsletter that would perform in its corporate functions as well as stirring an excitement surrounding Accor’s development as a company. With bold typefaces and strong imagery, I shared Accor’s unique personality, promoting the feel of ‘charming luxury’ present across their suite of hotels.
The final newsletter has been very well-received, with all major stakeholders excited to utilise it to promote the Accor Hotel brand in its global development.
