Optical Express were looking for a creative campaign with a difference. Choosing to focus on the product in isolation with no distractions, this led to a design solution focusing on strong imagery and font choices.
With no use of lifestyle or activity photography, a clean and simple design choice was taken to draw the eye directly to the selling point of the creative. Modern, stylish photography was selected to provide a unified output across the campaign, promoting Optical Express’ service and products as desirable to their audiences.
As a national company, Optical Express have a wide-ranging audience to consider, and the output of this campaign resulted in a simple yet strong creative that retains the feel of the existing brand.
