Unlike others in the industry, independent financial advisors Argyle Consulting were looking for something truly different to celebrate their 20th anniversary. Unafraid to make their mark, their brief was to create a logo mark that would pay homage to their great heritage whilst offering a glimpse into their exciting future.
I looked to the past for inspiration, utilising the Roman numeral for 20 to create a unique logomark for their 20th anniversary celebrations. From this source, I then created their very own Argyle pattern that would be used as a backdrop for all creative and marketing collateral, offering a unified brand experience across all touchpoints.
A modern yet elegant solution was provided, with Argyle Consulting using the final creative across print, website and multiple displays.
