With a reputation for supplying car parts for high-performance vehicles across all top racing disciplines, MAHLE Motorsport were looking for a new company brochure that would connect with their worldwide audiences in Formula 1, Le-Mans, NASCAR, MotoGP, WRC and many more.
MAHLE has a heritage that’s almost 100 years strong, so it was crucial to retain their existing brand throughout this new project. With a distinctive colour palette and typography style to stick to, I worked to introduce graphical elements and considered areas of white-space to modernise their offering.
The result was a clean, modern brochure that showcases the high-quality that MAHLE is renowned for in a highly competitive environment.
