Continuing a strong relationship with the Radisson RED hotel brand, further creative was requested and provided for their RED FEST II event. A two day virtual festival, RED FEST will showcase some of the world’s biggest DJs, along with a lineup of top bands and artists.
An important element of this project was providing a visual that would be strong and effective, whilst also being simple enough to provide enough status and prominence to each artist’s logomark. Radisson RED are known for their quirky personality, so eclectic colours and shapes inspired the waves of light feeding into the design, paired with a sans serif typography selection to encompass the excitement and electricity of a music festival.
The end result is a sub-brand for RED FEST II that stands successfully on its own, whilst maintaining a place within the Radisson RED brand and visual identity.
