Following development of the parent brand, this required a roll-out among each of Rangers sub-brands. Including their Soccer Academy, Rangers TV, Rangers Womens’ Team and Everyone Anyone Campaign (to name a few!), alterations were made to fonts, colour palettes and graphical styles to adhere to their new brand guidelines.
This project continues as their online presence increases, requiring motion graphic and videography design styles to be created that will resonate and engage with fans in a busy social environment, competing with content from industry-leading brands.
The Rangers brand evolution manages to be both modern and fresh, yet retaining its instantly recognisable status – representative of not only the past, but the now and the future.
