Looking for a development into something new, Chill Off Licenses presented a brief of injecting a new personality whilst retaining their existing brand.
Featuring bold marketing statements paired with a strong colour palette and typography selection, I worked to develop a brand that would target their Northern Irish audience. A casual, relatable tone of voice was used to connect with a wide-ranging clientele, featuring fun graphical elements to further enhance the overall brand identity, both verbal and visual.
The result was a collective of creative solutions that work both on and offline, supporting Chill Off in current and future marketing efforts.
