HIVE is a bustling network of workspaces offering an environment for companies and people to grow together, with a goal of transforming workspaces into dynamic areas of connectivity, focus and connection. HIVE aims to provide more than just a place to work – instead, aiming to start a movement towards the importance of humanising work-life.
Two brands were required – first, a parent brand ‘HIVE’ to encompass the project in its entirety; second, a uniquely-placed residential proposition named ‘HIVE Life. Inspired by the hexagonal shapes identified in the pattern of a hive, alongside the letter ‘i’ to illustrate the all-important human element of the brand, the final creative was completed.
This was then rolled-out across all areas of communication, from signage and playful brand messaging, to digital uses on the HIVE site and across their wide-ranging retail offerings.
