Radisson RED Glasgow were looking for an exciting shake-up to their marketing collateral to resonate with an audience still in lockdown. With no overnight stays or restaurant visits this February, and no afternoon teas or nights out in March Valentine’s Day and Mother’s Day required something different to appeal to Radisson RED’s audiences.
To combat this, Radisson RED got creative and redefined their offering for guests with a range of packages and gift vouchers to be redeemed post-lockdown.
Creative was produced that would strike a chord with audiences both on and offline, offering Radisson RED an on-brand opportunity to share their fun personality through vibrant colour palettes, exciting marketing messaging and engaging imagery choices.
