SU Holidays is a charity part of a worldwide organisation that offers young people a unique holiday experience and a simple introduction to the Christian faith. To promote their offering to a new audience, SU Holidays were looking for a print campaign that would showcase their quirky personality to potential new participants.
Keen to try something new, I developed a concept for their print campaign that would offer a bespoke solution to their brief. Creating an envelope based around the idea of the backpacks being brought along by each guest, this began the journey of a print campaign with a difference.
Featuring strong brand messages, energetic photography and vibrant visual creations throughout, the final product is a marketing asset that recipients will be keen to keep and engage with, encouraging increased enquiries and bookings for SU Holidays, and excited families ready to experience their next adventure!
